PLAY HARDER
is all about play.
Within my graduation collection I researched play as a critical perspective on contemporary fashion and artistic practice. And thus questioned the strained relation between work and play in modern western society.
I implemented my findings into practice within a process that was characterised by playful interventions. Understanding fashion as a playful situated practise brings it back to the essence of what it could be:
relation with each other, relation to our surroundings and a strategy to reappropriate our environments.
This offers a strategy against distance in production and against usability and productivity claims, so overtly present in our times.
We played.
In this playful process a series of ornamental objects were created
- very unpractical and useles
but extremely functional for playful interaction. -
but extremely functional for playful interaction. -
With these objects we can create and recreate our communal expression in play over and over again. The photographs at hand show three different stories of how different communal expression can arise in play.
The development of this playful process as a critical tool against production and process that is given shape solely according to economic standarts resultet in a project that makes one plea very obvious:
Dear Craftswo:men and Designers,
Der Fashionlovers and People who dress:
Let’s try to play harder!
Der Fashionlovers and People who dress:
Let’s try to play harder!
Editorial_1
is all about play.
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Photography: Angelina Vernetti
Make-Up: Titia Grefe
Model: Mia Raz, Frederik Britzlmair
Make-Up: Titia Grefe
Model: Mia Raz, Frederik Britzlmair
Another Story
This story is based on Johanna Braun’s perception of the objects created in the „Play Harder“ Graduation collection. This story tells one of the stories we can create with the „Play Harder“ garments.
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This story is based on Johanna Braun’s perception of the objects created in the „Play Harder“ Graduation collection. This story tells one of the stories we can create with the „Play Harder“ garments.
A sensitive, tender and very strong story, captured in all its strength through the lense of Lexi Sun. This story is one of many stories we can tell.
In play we can create
and re-create.
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and re-create.
The anonymous place of a functional home was transformed by a playful interaction with each other, the garments and the space. In play my anonymous home has become our playground and thus transformed into a protected space. Not afraid. Personal. In this intimate setting, the garments do not appear as loaded-with-ideology- items for external display. They become sensitive, personal attributes.
Photography: Lexi Sun, Styling: Johanna Braun and Katharina Spitz, Make-Up: Una Ryu,
Design/Crafting: Katharina Spitz
Model: Jee Hye Lee @izaio.modelmanagement, @izaiodevelopment
Photography: Lexi Sun, Styling: Johanna Braun and Katharina Spitz, Make-Up: Una Ryu,
Design/Crafting: Katharina Spitz
Model: Jee Hye Lee @izaio.modelmanagement, @izaiodevelopment
Photography: Lexi Sun, Styling: Johanna Braun and Katharina Spitz, Make-Up: Una Ryu,
Design/Crafting: Katharina Spitz
Model: Jee Hye Lee @izaio.modelmanagement, @izaiodevelopment
The Playmoment
Photography: Angelina Vernetti
Performers: Mia Raz, Frederik Britzlmair, Naja Stellmach, Phillip Kind, Laura Talkenberg, Elizaveta Efimova
Performers: Mia Raz, Frederik Britzlmair, Naja Stellmach, Phillip Kind, Laura Talkenberg, Elizaveta Efimova